Winter health

The winter months are always challenging for the local NHS, especially for urgent care services. Our winter health plan was designed to be delivered across a range of phases that targeted different audiences with different calls to action to help reduce these pressures.


This included messages about flu immunisation, staying well in winter, NHS 111, community pharmacy and extended GP hours. We consciously used simple language and information about the urgent and emergency care system, alternative healthcare services, encouraging self-help and care as and when most appropriate.


Our aim with this year’s winter health campaign was to avoid using the word ‘A&E’ and instead build people’s trust and confidence not only in the local health services available to them but also in themselves to treat minor conditions and ailments by visiting their local pharmacy, calling NHS 111 or seeing their GP.  



The campaign is still ongoing and will continue to do so until the end of March 2019. 


Our engagement so far


Who When What Impact

Foleshill Womens Training (FWT)

Friday 16th November  2018 

We met with a group of BAME women in the Foleshill area of Coventry. Some of them were expectant mothers and attended a quilling class as a way of relaxing and socialising. 

Face to face conversations took place with each woman about the importance of having a flu vaccination and keeping well during the winter months. The opportunity was used to remind them about GP Extended access, local pharmacy services and NHS 111. 

Earlsdon Park Village 

Tuesday 20th November 2018

CCG staff attended the Earlsdon Park Retirement Village in Coventry promoting the importance of winter health. 

Winter Health messages were presented to over 100 residents at the venue, highlighting the importance about flu jabs, NHS 111, norovirus, pharmacy support. #helpushelpyou

Grapevine (Coventry and Warwickshire)  Tuesday 27th November 2018 The team met with a group of 20 people who have learning disabilities, suffering from low self-esteem and anxiety at Grapevine’s Self Care Social event.

The aim was to raise the importance about long term conditions, such as; diabetes and cancer, face to face conversations took place with 20 members about the importance of staying well during the winter months.

Ekta-Unity (Coventry)  Monday 3rd December 2018

We held a winter health session to talk about the importance of flu vaccinations, winter health, and self-care. A talk and presentation was given by the Diabetes Education Lead for Coventry and Warwickshire

The winter health engagement session covered key messages about flu vaccination, Help Us Help You, GP extended access, infection control and NHS 111. Approximately 40 BAME women raised their hands to confirm that they had already had their flu jab. 

Sahil Group 

Wednesday 5th December 2018 

Information shared about NHS 111, flu vaccinations, norovirus and your guide to local health services was shared with this group. 

The group has yet to confirm how the information was shared. 

Carer's Trust 

Thursday 13th December 2018

An engagement event took place in Coventry for local carers in the area to support themselves and the people they care for during the winter period. 

Although the event did not have a significant amount of people attending on the day, other services and providers took information away to share within their organisations with staff, such as; Coventry Advice Bureau, Groundworks and Action for Warm Homes. 

Coventry Care Navigators 

Monday 17th December 2018 

Coventry Care Navigators were given winter health material to share with their clients and contacts. 

They were delighted to receive information about NHS 111, a guide to local health services and posters about the flu vaccination as this was useful information for them when facilitating and signposting people for care in the community. 

Coventry Rugby Club 

Monday 14th January 2019

A cervical screening event held in Coventry to highlight the importance about cervical screening. We engaged with approximately 15 women on the day and displayed winter health information as part of the event.

Grapevine – H Team and the Myton Hospice took information away with them about winter health (NHS 111 and Your Guide to Local Health Services.)

Benn Hall (Rugby) 

Thursday 17th January 2019 

A cervical screening event held in Rugby we engaged with 11 women

Coventry and Warwickshire Grapevine Services, the Benn Hall Partnership and Rugby Borough Council took a range of winter health information 

Chinese Carers (Coventry) 

Tuesday 22nd January 2019 

Information shared about NHS 111, flu vaccinations, norovirus and your guide to local health services was shared with this group.

A face to face meeting was held with the Chinese Community Carers Lead in Coventry. Although the information about winter health was in English she was happy to interpret the information to her carers group at the next meeting. 

Polish community (Coventry) 

Tuesday 29th January 2019 

Information about the NHS 111 service was shared with the Polish community – the poster was a translated version in Polish. 


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