Local NHS unveils…’Dee’s A&E Fail Tale’ video
Have you ever been to A&E because you can't get off a fake nail? Taken your poorly pet to A&E instead of the vet?
It might sound far-fetched but the star of our new video, Dee, does both of these in a humorous but informative Choose Well animation, which is based on real-life examples of Accident and Emergency (A&E) misuse. The animated video called ‘Dee’s A&E Fail Tale’ has been launched today by the three NHS Clinical Commissioning Groups (CCGs) across Coventry and Warwickshire, in a bid to stop the winter surge of people using A&E services for minor illnesses and injuries.
Dr Adrian Canale-Parola, Chair, NHS Coventry and Rugby CCG, said: “We are excited about the launch of the new animation video. The tone and humour of the video will help to remind people in Coventry and Rugby that A&E is for serious accidents and emergencies, including serious injury and life threatening conditions. The characters in the video give a clear message to many people who have coughs, colds, minor cuts and sprains that can be treated more quickly by a different service.”
Dr David Spraggett, Chair of NHS South Warwickshire CCG, said: “Videos that are shared online are a brilliant way of getting across our messages in a new and different way. Through online content, we reach and engage with a new, younger audience and hopefully the importance of the messages will be taken on board.”
Each year in Coventry and Warwickshire A&E attendances rise significantly during the winter period. In October 2013, local A&E services were attended on average by 3,000 patients per week, costing the NHS £310,000 weekly. Adrian added: “A&E services are there to treat people with serious injuries or life threatening situations and not for minor cases, we strongly urge people to use local services rather than going to A&E for minor illnesses.”
As part of this year’s winter health campaign ‘Feel Well, Choose Well’ the CCG’s in Coventry and Warwickshire and the two minute video is easy to understand visually and gets straight to the point about when not to use A&E services.
The holiday period is best spent with friends and family – and not at your local A&E department - so be wise about which health service you choose.